Instagram CRM & lead intelligence

Turn conversations into customers.

The Instagram CRM that captures leads from DMs and comments, flags buyers with AI, and lets your team reply from one shared inbox.

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Free plan forever
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New buyer detected
Just now
@yourpage
Reel ยท 12.4K views ยท Summer drop ๐ŸŒŠ
Live
128
Comments
24
Leads
0.3s
Avg reply
P
Priya S. How do I get this? ๐Ÿ™
๐ŸŽฏ Buyer
โ€œHere's the shop link ๐Ÿ›๏ธโ€
M
Mia L. Link please! ๐Ÿ™
๐ŸŽฏ Buyer
โ€œSent! Check your DMs ๐Ÿ‘€โ€
J
Jordan K. This is exactly what I needed!
โœ“ Replied
โ€œSo glad you love it!โ€
128 comments auto-handled ยท 0 missed
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The platform

Everything you need to sell on Instagram

Capture leads automatically, see who's ready to buy, and manage every customer through to the sale. One platform, built for the way Instagram actually works.

Smart Leads
AI reads every DM and comment, then surfaces the buyers, collab requests, and support questions hiding in your inbox.
Shared Team Inbox
Your whole team answers Instagram DMs from one place. Assign conversations, leave private notes, and never reply twice.
Sales Pipeline
Turn promising leads into deals and move them from New to Won, with per-stage totals and a weighted forecast at a glance.
Customer Profiles
Every contact gets a full record: past deals, notes, tasks, tags, and their entire message history in one Customer-360 view.
Comment Automation
Auto-reply to comments on any post or reel with a personalized DM, triggered by a keyword or any comment at all.
DM Automation
Answer incoming direct messages the instant they land, using smart keyword triggers and replies written in your voice.
Story Automation
Reply automatically to everyone who reacts or responds to your stories, so a single tap always turns into a conversation.
Live Automation
Capture engagement during Instagram Lives and DM the viewers who comment your keyword while the room is still hot.
Analytics Dashboard
Track reach, engagement, and save rate, and see exactly which posts and reels drive the most leads and replies.
How it works

Up and running
in minutes

No coding. No complex setup. Connect your account and launch your first automation in under five minutes.

01

Connect Your Instagram

Link your Instagram Business or Creator account in seconds through Meta's secure OAuth flow.

02

Create an Automation

Choose a trigger, set your keywords, craft your message, and optionally add a follow prompt or link button.

03

Watch Your Growth

Your automations run 24/7, sending replies and DMs while you focus on creating great content.

Team CRM

One inbox. One pipeline. One source of truth.

Insteed brings your team, your conversations, and your deals into a single CRM built for Instagram. Reply together, move every deal forward, and keep each customer's full history in one place.

One shared inbox for the whole team

Everyone answers Instagram DMs from the same place. Assign conversations, drop private notes for teammates, and always know who is handling what. No shared logins, nothing slipping through.

A pipeline you can actually see

Every promising lead becomes a deal you move from New to Won. Per-stage totals and a weighted forecast show you what is genuinely on track to close this month.

Customer profiles, not just chats

Open any contact for the full picture: past deals, notes, tasks, tags, and every message they have ever sent, together in one Customer-360 view.

Built for teams from day one

Invite teammates on Pro and Max. They share the same contacts, deals, and inbox, with owner and member roles that keep ownership clear.

Deal won
Moved to Won by Maya
Pipeline
5 open deals
New2
P
Priya S.
$140
T
Theo B.
$90
Qualified2
M
Mia L.
$280
J
Jordan K.
$200
Won1
A
Ana P.
$520
Weighted forecast this month$1,040
3 teammates ยท 1 shared inbox
Smart Leads

Your DMs are full of buyers.You just can't see them.

Other tools just automate replies. Insteed reads every message and tells you who's ready to buy, who wants to collaborate, and who needs support. All before you open your inbox.

Spot buyers instantly

"How much does this cost?" "Is this still available?" Insteed flags every purchase-intent message so you can reply while the interest is hot.

Never miss a collab opportunity

Brand deals and partnership requests get buried in DMs every day. Smart Leads surfaces every sponsorship, PR, and ambassador inquiry.

AI classifies leads on Max

Max plan adds AI that classifies each lead as Buyer, Collab, Support, or Fan, with a one-line summary so you know exactly what to say before you reply.

Smart Leads AI
6 leads
All
Buyers
Collabs
Support
S
@shopaholic_priya2m ago
Buyer

โ€œAsking about product pricing and availabilityโ€

Hi! How much does the summer collection cost? Is it still available?

M
@mark_creates14m ago
Buyer

โ€œWants to place an order, asking for payment linkโ€

I'd love to order 3 pieces. Can you send me the payment link?

A
@amara_brand1h ago
Buyer

โ€œInterested in bulk purchase and discountโ€

Do you offer bulk discounts? I'm interested in buying for my store.

3 more leads in the last 24 hours

View all
โœ—

Other tools

Send keyword auto-replies, then leave you to dig through the inbox for the people who actually matter

Insteed Pro

Surfaces buyers, collabs, and support requests into one prioritized lead inbox so nothing gets buried

Insteed Max

AI reads and labels every lead: Buyer, Collab, Support, or Fan, with a summary so you know what to say

Media Kit

Stop pitching with Google Docs.

Create a professional, shareable media kit that shows your real stats, past work, and pricing. Brands see who you are before they even reach out.

Instagram stats, always current

Follower count, engagement rate, and average reach sync directly from your connected account. No spreadsheets, no outdated numbers on your kit.

Templates built for creators

Choose from magazine, minimal, editorial, and more. Each layout looks like it cost thousands to design. Switch templates anytime; your content carries over.

Packages and pricing, front and center

List what you offer and what it costs. Brands know exactly what to expect before they contact you, which cuts down on dead-end conversations.

Inquiry form built right in

Interested brands fill out a form on your kit: name, company, budget, campaign brief. You get a qualified lead, not a cold DM that leads nowhere.

One link, shareable anywhere

Drop it in an email, your Instagram bio, or a pitch deck. Export to PDF when someone needs it offline. One URL, always up to date.

Create your Media Kit Included on Pro & Max
Brand inquiry received
Nike ยท $5K budget
Stats synced
Sarah

Sarah

@sarah_creates ยท Lifestyle & Beauty

248K

Followers

4.8%

Eng Rate

82K

Avg Reach

Lifestyle creator based in New York. Partnered with 30+ brands in fashion, beauty, and wellness. UGC, Reels, and long-form storytelling.

Portfolio

Packages

Reel + Story$2,500
Brand Partnership$5,000
insteed.app/kit/sarah
Pricing

Start free, scale as you grow

No hidden fees. No long-term contracts. Cancel anytime.

Starter

Free

Everything you need to get started with Instagram automation.

  • 1,000 DMs per month
  • 1 Instagram account
  • 30 unique contacts / month
  • Comment & DM triggers
  • Latest 20 posts & reels
  • Ask to follow
  • Welcome message
  • 1 Page Link with watermark
Get started free
Most Popular

Pro

โ‚น99960% off
โ‚น399/mo

Billed โ‚น4788/year

For creators and businesses ready to scale their Instagram presence.

  • 10,000 DMs per month
  • 3 Instagram accounts
  • 1,000 unique contacts / month
  • All trigger types
  • Advanced analytics
  • Smart Leads
  • 1 Page Link
  • 3 Media Kits

Free for 14 days, then โ‚น4788/yr. Cancel anytime.

Start 14-day free trial
Insteed AI

Max

โ‚น179961% off
โ‚น699/mo

Billed โ‚น8388/year

Unlimited scale with AI-powered automations for serious growth.

  • Unlimited DMs
  • 10 Instagram accounts
  • Unlimited unique contacts
  • All trigger types
  • Smart Leads: AI intent classification
  • AI analytics & audience insights
  • 3 Page Links
  • 10 Media Kits
  • Priority support

Free for 14 days, then โ‚น8388/yr. Cancel anytime.

Start 14-day free trial
Affiliate Program

Love Insteed?
Earn by sharing it.

20%
Recurring commission
Earned every month they stay subscribed, not just the first payment
โˆž
No earnings cap
Refer as many people as you want, every commission paid in full
40% off
Your audience saves too
Every referral gets 40% off their first 3 months, a real incentive that converts

Share your link. Earn 20% of every payment your referrals make, every month, for as long as they stay subscribed. No cap. No catch.

How the commission stacks up

Every referral you bring
20%
of their monthly payment
every month they stay
Their discount
40% off
first 3 months
converts better
Earnings cap
None
refer as many as you want
no limits ever
Learn more and apply Free to join. No minimum audience.
FAQ

Questions,
answered.

Still have questions? Talk to our team โ†’

An Instagram CRM is a tool that captures everyone who DMs or comments on your account, organises them as contacts, and helps you reply, follow up, and track them through to a sale. Insteed adds AI lead intelligence (who's ready to buy), a shared team inbox, and a sales pipeline on top of Instagram's DMs.

Yes. Insteed gives you a shared team inbox where teammates can reply to Instagram DMs, assign conversations, leave internal notes, and track who's handling what, so leads get answered fast and nothing slips. Pro includes one teammate; Max includes up to five.

Yes. Insteed is built entirely on Meta's official, approved APIs. No scraping, no password sharing. Your account stays in good standing.

Yes. Instagram only allows automation on Business and Creator accounts. Switching is free and takes about a minute in the Instagram app.

Absolutely. The Starter plan is free forever, no credit card required. Upgrade only when you outgrow it.

Replies send from your account and read like you wrote them. You control the tone, timing, and exact wording of every message.

We never read, store, or sell your messages or your followers'. We process only what's needed to run the automations you set up.

Get started in minutes

Every fan deserves a reply.
Now they all get one.

Join creators and brands turning Instagram conversations into customers, automatically.

No credit card requiredFree plan foreverCancel anytime